FAQ Series: What is Web3 Publishing?

Cortex on YouBase
2 min readAug 17, 2021
Publishing on Web3 means crypto will be embedded into everything so that everything online can belong to the users.

First let’s answer what is web3. Web1 was the original web of Google and HTML and early Amazon. Web2 was the social web of Facebook, blogging and twitter, the interactive web. Web3 is the next generation of the web that uses crypto or cryptocurrency in new ways that will extend previous versions.

Metamask, a crypto wallet in a browser extension, is maybe the most widely used way of allowing crypto to work with web pages, the closest thing to web3 at the moment.

But there will be much more, and web3 publishing will be part of that. Soon, we believe crypto will be integrated into the web at a much deeper level, and Cortex makes it simple. Each page and each note even each data element can be crypto-enabled.

And all the experiences and things that will be published will be owned and controlled by the users. You will own your posts, your comments and assets. And you will be able to mix them in new ways.

And will live in decentralized data under decentralized domain names.

Cortex takes things to a new level, a deeper level, literally. With Cortex, every web page that is “web3 published” is also a crypto address in a crypto wallet that’s human readable, just like a domain name. leo.crtx will be my crypto address and my main web property. But I can have endless properties, and assets and NFTs that live at addresses underneath that.

And when I publish to the address “bob.crtx” you will know it comes from me and is signed by me and belongs to me, and the same with everything underneath that. Because it’s all signed everything under that can also act as an identity. So each page can transact. That also means that each page has an owner, and a history, and data, and much more. Cortex is tightly integrates NFT-based domains from Butterfly Protocol.

So, when you do web3 publishing on Cortex, you publish in an environment that is 100% controlled by you and you enable all kinds of new interactions and ways to work and transact with others through your Cortex domains and Cortex pages.

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